Our Mission

Getting dressed should be the simplest part of your morning routine, starting with the essentials.

Welcome to Esra
A letter from our founder

The idea for Esra first sparked many years ago, between endless aisles of bras that didn’t fit my figure and a desire to help women feel confident, supported, and seen.

As a size 34H, I often found myself walking past fully-stocked department store racks of bras that didn’t come in my size. Since I was 15, I struggled to find a flattering and comfortable bra with or without underwire. Over time, I began to question if it was me—if maybe I needed to change my body to fit into prescribed sizes.

Then my daughter Nyah came into the world and everything changed for the better. Until I put on a nursing bra for the first time and my heart sank. In that moment, I knew I couldn’t be the only woman who felt restricted by the sizes and styles of bras available, nursing or not. Postpartum is hard enough to navigate, the last thing any woman should have to worry about is her bra.

Finding a truly comfortable, supportive, and well-designed bra shouldn’t be difficult for women who embody so many important roles in the world. Women who want to live life and nurture their children without feeling limited—especially by something as seemingly simple as a bra.

Every woman should feel empowered, supported, and celebrated—never forced to fit into what’s available on a department store rack. So I set out to redesign the way women experience their essentials, starting with the bra.

I began researching, designing, and sampling fabrics with my vision for a size-inclusive brand in mind. And the more I learned about the fashion industry as a whole, the more my eyes opened to the true cost of fast fashion. I saw the detrimental impact on the environment and heart-breaking exploitation of the human beings who create garments for the world.

With the curtain pulled back, I started to trust that there was another way, a better way, to make garments that truly support all women and our planet, collectively. I began carefully choosing each step of our manufacturing process with purpose. This meant breaking away from the linear economy employed by mainstream fashion companies and creating a completely transparent closed-loop company that takes full responsibility for each garment, from its conception to repairs and recycling.

The mission of Esra is to support and celebrate all women and individuals—of all identities, ages, races, body types, and sexual preferences—through every season of life. Mother Earth included.

Welcome to Esra.
You fit right in, just as you are.

I'm so glad you are here.   

— Andie

Why Esra?

We’re a community of women who believe a bra that inspires us to celebrate our true selves can carry us into our day with unwavering confidence. 

We believe it’s our responsibility to stand in alignment with Mother Earth. To live within our means, repurpose more, and invest only with the intention to waste less.

Here’s how we’re living our mission

Undo the underwire

Based on your size, we custom-tailor strap widths, clasps, and elastic banding for optimal support—without underwire or excess materials. It’s like a bralette but so much better.

Celebrating all

Forget fitting into bras and underwear that don’t fit quite right. Whether you wear a size 38B or 42H, nursing or not—we have the styles you want. And because we celebrate all women, we don’t retouch our models.

Ethically made in the USA

Every garment is certified organic, non-toxic, biodegradable, and sustainably-made in the USA by refugee and immigrant women at Blue Tin Production who earn thriving wages, great benefits, and training opportunities.

We rise by lifting others

With every purchase, we donate to a non-profit serving women because we believe every woman deserves to feel supported.

Did we mention we’re circular and carbon neutral, too?

Here’s to the women

Who run boardrooms and homerooms, who nurture communities and families, who revel in individuality and lift each other up, and who live to embrace every messy, beautiful moment under the deep blue sky.